Saturday, March 14, 2015

The Art of Immersion. Cover by Jason Booher.

This is probably one of the most noticeable book covers for a few reason's. The book is itself about how the media has comes to grips on advertising, and how we view the world. So to have those many layers on how media influences our daily lives and how people have become smarter about creating ways for people to interact with media, especially with the digital age boom. The repetitive design of the front cover draws the eye to the center like a magnet. The shape of someone's head is such a simple, artistic design, yet it's a bit like looking at the rings of a tree or the lines in a vinyl record. This is a very simple, honest way of using geometric design and it just works on so many levels. The front cover of the book just down't appear complicated and cluttered. So the audience for the book becomes a target, with the bulls eye pull drawing them in.



http://www.amazon.com/The-Art-Immersion-Generation-Hollywood/dp/0393341259


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