Wait until you see what is behind the cover and take off the boxers....This is a piece of smart design. Not just because it relates to the title and themes of the book, but also because it adds humor. Who cares if it is a bit disappointing that there is an x-ray of a man's pelvis behind the cover. The humor is that some people breathe a sigh of relief after discovering it isn't an anatomically correct picture of male genitalia. The type itself is nothing special, but what the sleeve and cover add to this book is something that adds to the readers interest. When you this up in a book store, admit it, you want to know what's inside. This is not only a simply smart idea, but having the sleeve covering the work 'NAKED' at the bottom kind of make me think of sheets on a bed.
Watch this video to undestand the inner workings of Chip Kidd:
https://www.youtube.com/watch?v=cC0KxNeLp1E
http://www.smashingmagazine.com/2012/02/20/beautiful-covers-interview-chip-kidd/
No comments:
Post a Comment