Saturday, March 14, 2015

The Paychopath test, design by Matt Dorfman

I have heard about this book from one of Ronson's own TED talks. He discusses how Psychopath's function, manipulate, and manage to be such fearsome and common to find leaders. The front cover plays on the duality of the human mind. What is expected from society can be seen in plain white text, with a rabbit running to one side. On the other side is a pieced-together puzzle. The crazy inter-workings of the book are exposed to reveal a hungry beast, ready to pounce on the innocent rabbit. The ripped-in-half design is probably what I like best about this witty, irreverent, and continually questioning book. Yellow is said to be the most eye-catching color, because the eye is immediately drawn to it. No wonder this is such a bestseller.


http://www.amazon.com/The-Psychopath-Test-Journey-Industry/dp/1594485755

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